Virgin Atlantic have announced a new frequent flyer scheme for cats (and other animals too). On the first flight Miss Kitty will receive a toy mouse. Once Miss Kitty has flown enough to rack up 5 paw prints (not sure how much flying this requires), Miss Kitty will be be eligible for things such as handmade food bowls. And with further flights Miss Kitty will be able to choose from a selection of Prada and Gucci pet clothing.
If Miss Kitty is feeling generous, she may instead donate her bonuses to her person who can take them as frequent flyer points.